Tier1 Performance Website Design
Role: UX Researcher, UX Designer
Industry: Professional Services
Summary: TiER1 Performance is a national organizational consulting firm working with some of the world's largest companies on workforce transformation, change management, and digital strategy. The existing site was flat and didn't do justice to the depth of their work across industries and service areas. I led competitive research on how peer consulting firms organized their content, then put serious time into information architecture, working through multiple sitemap iterations as priorities shifted throughout the project.